Social Media's Influence On Green Consumerism

In this article, GlobalWebIndex's Strategic Insights Analyst, Olivia Valentine examines how social media has helped give a greater voice to green consumerism, and how changing consumer behaviour is challenging the way brands need to engage with communities online.

Link to the full article: https://wearesocial.com/blog/2019/11/social-medias-influence-on-green-consumerism

In dissertation: this article provided data showing the importance of eco-consciousness and its growing popularity.